You've probably noticed as I have that products on grocery store shelves have increasingly featured the words "Artisan" this or that.
So what does it mean to have artisan pizza, bread, chocolates, etc.?
There is no guidance or oversight for the use of the word "artisan", so technically a food company could use it on whatever they choose.
A generally accepted description of an artisan product would be one that is handmade (you would probably know the person or at least where the business is located), contains whole unprocessed ingredients, prepared using traditional methods of cooking/baking, and usually in small quantities.
If the item doesn't fit the generally accepted description above, (and almost all of the grocery store stuff won't), it just isn't an artisan product.
For the real deal, check out local bakeries, farmers markets, and off-the-path restaurants. You'll know when you've found it.
There is no guidance or oversight for the use of the word "artisan", so technically a food company could use it on whatever they choose.
A generally accepted description of an artisan product would be one that is handmade (you would probably know the person or at least where the business is located), contains whole unprocessed ingredients, prepared using traditional methods of cooking/baking, and usually in small quantities.
If the item doesn't fit the generally accepted description above, (and almost all of the grocery store stuff won't), it just isn't an artisan product.
For the real deal, check out local bakeries, farmers markets, and off-the-path restaurants. You'll know when you've found it.
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