Every once in a while I get taken when I try to buy responsibly produced health foods for our family. Sadly, I may have had that experience again today.
I was walking through Costco and noticed a new cereal (new to Costco) made by Sally's Natural Cereals. With my wife and two kids in tow I didn't have a lot of time to read the box, but what stood out were the phrases, "no high fructose corn syrup", "no fake colors, flavors, or preservatives", and "every bite supports renewable wind energy". Sounded good, so I threw it in the cart. And besides, I was helping Sally grow her business. Kudos to her for getting noticed by Costco, right?
Then I got home and actually spent more time learning about this new find. Here is what I discovered:
1. Sally's Natural Cereals (implying more than one) is not sold on Amazon.com or anywhere online for that matter. Odd.
2. Sally's Natural Cereals has no actual business address, just a PO Box number.
3. Sally's Natural Cereals has no web site. Nobody has blogged about her (or her cereals) and there are no news articles pertaining to her company.
4. The bottom of the box doesn't say it was MADE by Sally, but only that it was distributed by her. (All of a sudden the little story about Sally's busy household on the top of the box is beginning to look just like that -- a story. I'm becoming more convinced that "Sally" doesn't really exist).
Now I'm nearly convinced that a major corporation is using "Sally's" (or rather hiding behind) to replicate the success of "Annie's" line of products. Could this be true?
The challenge: Sally. If you really exist (and I really hope you do), let us into your world a bit.
I was walking through Costco and noticed a new cereal (new to Costco) made by Sally's Natural Cereals. With my wife and two kids in tow I didn't have a lot of time to read the box, but what stood out were the phrases, "no high fructose corn syrup", "no fake colors, flavors, or preservatives", and "every bite supports renewable wind energy". Sounded good, so I threw it in the cart. And besides, I was helping Sally grow her business. Kudos to her for getting noticed by Costco, right?
Then I got home and actually spent more time learning about this new find. Here is what I discovered:
1. Sally's Natural Cereals (implying more than one) is not sold on Amazon.com or anywhere online for that matter. Odd.
2. Sally's Natural Cereals has no actual business address, just a PO Box number.
3. Sally's Natural Cereals has no web site. Nobody has blogged about her (or her cereals) and there are no news articles pertaining to her company.
4. The bottom of the box doesn't say it was MADE by Sally, but only that it was distributed by her. (All of a sudden the little story about Sally's busy household on the top of the box is beginning to look just like that -- a story. I'm becoming more convinced that "Sally" doesn't really exist).
Now I'm nearly convinced that a major corporation is using "Sally's" (or rather hiding behind) to replicate the success of "Annie's" line of products. Could this be true?
The challenge: Sally. If you really exist (and I really hope you do), let us into your world a bit.
UPDATE: 11/30/2011 -- Costco now carries this fulltime. And, while walking my grocery store isle yesterday I noticed another brand (http://momsbestnaturals.com/) with the exact same cereal enclosed. It seems they are marketing this under a variety of brand names.